The Prevention of Crime - 801 Words

The Prevention of Crime Steven Fernandez CJ212-01 Kaplan University 2/10/2013 Crime Prevention is the key to keeping citizens safe, and the goal of police departments nationwide. In order to understand how to prevent crime we must look at the reasons crime occurs. Crime by definition is â€Å"the act or commission of an act that is forbidden, or the omission of that duty that is commanded by public law and that makes the offender liable to punishment by that law. The prevention of crime takes many shapes in order to be effective. We will evaluate what some of these steps are, to establish a basis for prevention of crime. In law enforcement crime prevention takes its most important stand. Crime prevention in law enforcement†¦show more content†¦Another theory that has been contributed to the prevention of crime is that of cognitive behavioral therapy for both juveniles and adults. The main focus of behavioral therapy according to Clark (2011), therapy has played a key role in reducing recidivism rates among juvenile prisoners, violent offenders, and substance abuse. Clark states in his work that the therapy assumes the patients can be conscious of their own behavior and thoughts, and thus able to make a change of a positive nature. This emphasis on the prevention of crime is extremely useful, due to the reduction of recidivism. By reducing recidivism you can know worry more about rehabilitation of the offender, and not having to come up with new methods and resources for stopping them. The prevention of crime will ultimately focus on the part of law enforcement, and their styles to proactive policing. This proactive result relies on the arrest initiated by police officers rather than arresting someone after a call for service has been received and investigated. Other ways such as readjusting resources to ensure extra patrolShow MoreRelatedThe Crime And Crime Prevention878 Words   |  4 Pagesrise in crime in America. Crime is huge in America although law enforcement say they are doing something about and have it handled, the truth is it is out of control. Stated in America.Net in an article online â€Å"Attorney General Eric Holder spoke at the Project Safe Neighborhoods annual conference in New Orleans on Tuesday, July 13, 2010 and endorsed three crime control strategies. Law enforcement through cooperative efforts between police, community and prosecutors to reduce violent crime, and theRead MoreCrime Prevention1215 Words   |  5 PagesThe truth about crim e prevention is more complicated Ââ€"less utopian than some liberals would like, but far more promising than conservatives will admit. Prevention can work and that it can be far less costly, in every sense, than continuing to rely on incarceration as out first defense against violent crimes. Instead of simply insisting that prevention is better than incarceration, then, we need to pinpoint more clearly what kinds of prevention workÂâ€"and why some programs work and others do not, theRead MoreCrime Prevention1330 Words   |  6 PagesCrime Prevention 1 Crime Prevention TuLisha Blackshear CJ212 Crime Prevention Professor Sperling March 9, 2010 Crime Prevention 2 Crime is an ever growing problem in our society. Law enforcement officers put themselves at risk on a daily basis in their quest to apprehend suspects and attempt to deter crime. I will be discussing the components and concepts of crime prevention throughout the course of this essay. Crime prevention is the attempt to deter crime and reduceRead MoreCrime Prevention906 Words   |  4 PagesCrime prevention is an adequate and economical way to curtail crime. Enforcing and maintaining effective and productive crime prevention programs can be a major factor in creating safe and secure communities by decreasing the level of crime. In this essay, I will identify a crime prevention program and describe its components, philosophy, and goals. I will describe the strengths, weaknesses, ethical issues and the effectiveness of the program. Over the past thirty years, gun-affiliated injuriesRead MoreCrime And Crime Prevention Programs1821 Words   |  8 Pagessince the 1990’s there has been a decrease in crime. Although, there are many plausible reasons for the decrease in crime such has employment rates, age, economic improvement, or culture variation. However, two other factors play a part in the crime decrease such as a result of better policing methods. Crime prevention programs have been developed and used all over the United States. Over the years, these different prevention programs help contribute to crime decrease. They also have been a great successRead MoreCrime And Crime Prevention Programs2354 Words   |  10 Pagesorder. However, criminal activities can be mitigated. The history of crime is as old as the beginning of life itself. In every generation of time, we learn of people who engaged in crimes against the law and who were punished in accordance to law of the lands in which they lived. Today , methods of mitigating crime have greatly improved, so has the methods of committing crime. It’s a delicate game. The reception of crime prevention programs has however been on the rise and people are beginning to seeRead MoreCrime Prevention Essay1208 Words   |  5 PagesCrime Prevention Marcos Williams Unit 2: Assignment Abstract Crime prevention has become a major issue in our Nation. In our text we have learned that in the early 1990’s President Bill Clinton had passed a bill that hired 100,000 police officers as a result of the Violent Crime Control Act (Worrall, 2008). The hiring of all the police officers looked as if was going to make a huge impact across the nation. With the rate of crime going up across the world crime prevention is really needed.Read MoreCommunity Policing, Crime, Prevention, And Prevention1280 Words   |  6 Pagesstarted in the United States around the late 1980’s entering the 1990’s, it focused on the needs of the community and building trust between the community members and peace officers. Community Policing addresses issues such as public safety, crime prevention, along with fear and social disorder (COPS, 2005). By addressing issues in law enforcement, they can implement organizational strategies, utilize partnerships and direct people to more public reso urces. Also, they find and use problem-solvingRead MoreCrime Prevention Division Essay969 Words   |  4 Pagesdepartments is the Crime Prevention Division. In 1972, the original Premise Protection Squad turned into the Crime Prevention Squad. Over the course of six years that squad grew into the Crime Prevention Section (NYC.gov, N.d.). The Crime Prevention Division is comprised of four sub-units; the Borough Liaison Team, the Training Team, the Security Team, and the Special Projects Team (NYC.gov, N.d.). This division is aimed at helping the citizens and businesses of the City of New York with crime deterrent programsRead MoreSituation Crime Prevention614 Words   |  3 PagesSituational Crime Prevention There are many strategies that can be considered situational crime prevention strategies. Pick one of the following crime reduction strategies. 1. Improved Street Lighting 2. Surveillance Cameras on street 3. Use of access control for buildings 4. Electronic merchandise tags 5. Red light cameras After picking one of the 5 techniques outlined above do some research on it. First state what the techniques does and why it would be hypothesized to decrease

Essay on Master-Servant Relationships in the Tempest

ENGL 2310.24 Master-Servant Relationships The theme of power is prevalent in The Tempest with the help of the master-servant relationship between many of the characters. The play is full of instances where the relationship is disturbed. In the play the servant shows lack of regard to the master’s authority or influences a choice that the master makes. The servants’ actions are to show that they had control over something or that they wanted to have control over something and they end up giving a new perspective to the masters. In the opening act there is a scene of upheaval brought by a storm. During the storm the noblemen are shown by the Boatswain that they had no authority over the storm: None that I more love than myself. You are†¦show more content†¦To Prospero there was no harm done. Prospero taught Caliban language so he could be a civilized person, but Caliban curses him for doing so. â€Å"†¦ My profit on’t / Is I know how to curse. The red plague rid you / For learning me your language† (1.2.437-439). The master-servant relationship between Prospero and Caliban was disrupted when Caliban expressed his dislike of his treatment and it led to Caliban serving another person. Caliban told Stephano to be his god in scene 2 of Act 2. Caliban said to Stephano, â€Å"I’ll kiss thy foot. I’ll swear myself thy subject† (2.2.158). Stephano gave Caliban some of the liquor. Stephano’s actions toward Caliban are appealing to Caliban because there is no threat to his health. Caliban is willing to serve another person because he would be treated better. Though Caliban is serving throughout the entire play, it is noticeable that he is not a servant by nature. He wants freedom and he knows that Prospero will not set him free. That enabled him to be a subject to someone else who probably would grant his wishes at a later time. The witch Sycorax imprisoned Ariel inside of a tree until Prospero rescued him. Prospero then enslaved Ariel by making him his servant. Ariel uses magic to do all that he is asked to do by Prospero. In Act 1 Ariel reminds Prospero that he is to be freed after his services are done: Remember I have done thee worthy service, Told thee no lies, made no mistakings, served WithoutShow MoreRelatedThe Power Of Master And Servant Relationship In The Tempest1219 Words   |  5 PagesThe Tempest, written by William Shakespeare in 1610, is a tragicomedy that thematically focuses on power. Throughout the play, power is manifested in several different ways: the power of love, the power of master-servant relationships, the power of magic, and the power between men. The power of the master and servant relationship is portrayed through the political characters, while being mimicked through the comic characters. Specifically, Stefano and Trinculo serve as the comic characters. ThoughRead MoreMaster Servant Relationships in the Tempest and Dr Faustus1547 Words   |  7 PagesMaster-Servant Relationships in ‘The Tempest’ and ‘Dr Faustus’ Prospero, in ‘The Tempest’, resides on the island with his daughter Miranda and two mythical creatures; his favourite being Ariel who performs magic for him and is a trustworthy servant- this would cause controversy with the audience as magic was a concept both feared and believed in at the time this play was performed. The other is Caliban, son of Sycorax- the witch who used to ‘own’ the island; he is more suited to the role ofRead MoreThe Tempest - Relationship Between Prospero and Caliban1667 Words   |  7 Pagesdramatic methods Shakespeare uses to present the relationship between Prospero and Caliban. ‘The Tempest’ was the last play written by Shakespeare and is widely regarded to be his greatest play. ‘The Tempest’ is thought to have been written about the year 1610. All of Shakespeare’s previously used genres are in the play: romance, tragedy, comedy and history. ‘The Tempest’ adheres to the three classical unities, unity of time, action and place. ‘The Tempest’ takes place in a twenty-four hour time periodRead MoreThe Role Of Master And Servant Relationships1231 Words   |  5 Pagesrole of master and servant relationships in Early Modern comedy ​​Introduction During the Shakespearean era the possessing a servant was more common as it is today. The servants play critical roles in the master’s life to the extent that some masters fully relied on the servants to function effectively in their day to day life duties. The importance of master-servant relationship cannot be overlooked. In the Shakespearean plays depicted strong relationship between master and the servant. Some ofRead MoreHow Shakespere Portrayed the Charactor of Caliban in The Tempest661 Words   |  3 Pageshimself mistreated and overworked. He bitterly accuses Prospero of befriending him in order to take advantage of his appreciation and rob him of the island which he considers his birth right. The tempest tells us a lot about Shakespearean England. Shakespearean life had a big influence on the tempest and the themes included in it. The character of Caliban really puts these into the story and draws out the themes such as slavery, power and prejudice. Our first impressions of Caliban are that ofRead MoreHow Does the Relationship Between Prospero and Ariel Change During the Tempest1480 Words   |  6 PagesHow Does the Relationship between Prospero and Ariel Change During The Tempest The tempest is the last play Shakespeare wrote. The play is simply about a man who was taken away from his dukedom, and was cast on an island. Of course this man is Prospero who has magical powers. Prospero eventually gives up his powers and I believe this is a representation of Shakespeare of his writing and the end of his work. All though the tempest is an unusually short play by Elizabethan standards, yet it continuallyRead MoreTheme Of Freedom In The Tempest821 Words   |  4 PagesShakespeare’s The Tempest it undoubtedly that of freedom, mastery and servitude. Several different dynamics of servitude are presented in the relationships between the characters. Throughout this essay I will explore some of these relationships, and demonstrate the different ways in which the characters function in them. Although â€Å"it is now impossible to teach the play without some discussion of colonialism† (DeCoursey, 43), McConnell highlights the difference between the perceptio n of master-servant relationshipsRead More Exploring Shakespeares Presentation of the Theme of Power in The Tempest1647 Words   |  7 PagesExploring Shakespeares Presentation of the Theme of Power in The Tempest In The Tempest, power manifests itself in many different forms. Three of the main types of power that Shakespeare explores are the power of love, the power of magic and illusion and the power of a master over his slave. He presents these forms of power in a number of ways. In The Tempest Prospero appears to hold the majority of the power. He maintains his control over other characters inRead More tempcolon Confronting Colonialism and Imperialism in Aime Cesaires A Tempest1403 Words   |  6 PagesColonialism in A Tempest   Ã‚  Ã‚   A Tempest by Aime Cesaire is an attempt to confront and rewrite the idea of colonialism as presented in Shakespeare’s The Tempest.   He is successful at this attempt by changing the point of view of the story.   Cesaire transforms the characters and transposes the scenes to reveal Shakespeare’s Prospero as the exploitative European power and Caliban and Ariel as the exploited natives.   Cesaire’s A Tempest is an effective response to Shakespeare’s The Tempest because heRead More biblical themes in shakespeares the tempest Essay1713 Words   |  7 Pages Biblical Themes in Shakespeare’s The Tempest nbsp;nbsp;nbsp;nbsp;nbsp;Shakespeare is one of the most prolific and admired writers who ever lived. He certainly knew his craft and was familiar with all of the literature available at the time. One of the greatest books ever written was of course the bible. Written over the course of more than a thousand years it is a miracle in itself that the book exists. Shakespeare knew his bible, and his work often incorporated and examined biblical themes

Air Asia Introduction free essay sample

In 2001 it was bought by Tony Fernandes. AirAsia aims to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. With a fleet of 72 aircrafts, AirAsian flies to over 61 domestic and international destination with 108 routes, and operate over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its ssociate companies. While for the mission of AirAsia, AirAsia wants to be the best airline company to work whereby employees are treated as part of the big family. Besides, AirAsia try to maintain the lowest cost hence everyone can fly with AirAsia. Highest quality product, embracing technology to lower the cost and improvement in service levels will be maintained by the AirAsia airline also. Lastly, create a globally recognized ASEAN brand will be the mission part of AirAsia. AirAsia makes the low fare model possible and create values through their key strategies such as: Safety irst, high aircraft utilization, low fare- no frills, streamline operations, lean distribution system, and point to point network. II. Threshold AirAsia needs to come out with the greatest strategic to compete with their rival in the same industry. AirAsia might not be able to compete with the complex business environment without the right strategic management. Organizations or companies do not exist simply to survive in the market place but want to grow and prosper in a competitive environment. Because of this reason, AirAsia need to consider a strategic management as the important things in their company. The strategy that AirAsia need is not Just how to reduce cost and make the operational activities running effectively. But, AirAsia needs to come out with the strategy that can make competitive position that the company performs different activities from rivals or performing similar activities in different ways to achieve their business successfully. The globalization also forced AirAsia Company to survival for business. To see and appreciate the world from the perspective of others has become a matter of survival business. The price and quality of firms products and services must be competitive n a worldwide basis, not Just a local basis. The globalization makes a rapid change in the business environment. Every company has a same chance and opportunity for doing their business. For those company doesnt aware and take this as important consideration, they will failed to compete with their rival or competitors in their business. E-commerce is becoming a business tool. E-commerce also has become a vital strategic management and allows a company to sell products, advertise, purchase supplies, bypass intermediaries, track inventory, eliminate paperwork, and share information. In total, electronic commerce is minimizing the expense and cumbersomeness, improved products, and higher profitability. The very small price is offered to the customer also can give biggest affect in this business. As all airlines in low cost carrier (LCC) industry compete on costs, AirAsia needs to offer the lowest possible fare in order to win the competition in the current markets served as well as new markets. AirAsia move trom the traditional business into modern business by implementing E-commerce and maximize the information technology (IT) in their business. The implementation of E-commerce can reduce the cost of travel agents, nd less of ticketing paper cost. AirAsia also choose the route by adjusting prices for routes/destinations that have a higher demand when compared to others. AirAsia also trying to reduce by using better maintenance management. According to Gloker (2002), by using the better maintenance management, AirAsia can save large proportion of its maintenance cost contributes approximately 9% to the overall cost of an airline. In conclusion, those are the Air Asia strategy to make Operation effectiveness and outstanding efficiency in their business. With this strategy, AirAsia an achieve their goals and objective into the lowest carrier airplane in the world. Ill. Milestone Maximized IT and implementing E-commerce in AirAsia business Nowadays, E- commerce is becoming a business tool. E-commerce also has become a vital strategic management and allows a company to sell products, advertise, purchase supplies, bypass intermediaries, track inventory, eliminate paperwork, and share information. In total, electronic commerce is minimizing the expense and cumbersomeness, improved products, and higher profitability. According to this statement, E-commerce can change the way of doing business nowadays. E-commerce becomes a major success to Airplane Company to make effectively and efficiency in their business. To maximize their IT, AirAsia implemented current IT such as yield management system (YMS), computer reservation system (CRS), and enterprise resource planning (ERP) system. Yield management system as revenue management system it understands, anticipates, and reacts to the behavior of customer to maximize revenues for the organization. In this system, AirAsia used it to takes into account the operating costs and aids AirAsia to optimizes price and allocate capacity to maximize expected revenues. AirAsia have two options in this strategy: in house building or outsourcing. In the strategy that AirAsia used and implemented, AirAsia more preferred to used or implemented outsource system in this strategy. The decision in outsourcing has several benefits such as cost, competency, control, and also competitive advantage. IV. Value Chain of AirAsia 1. Primary Activities Inbound Logistic: In Airline industry it is really important to have enough and accurate information about other competitor such as their strategy, finding the shortest way, how the other company manage their industry with fuel efficiency, how hey cut off their price. Inbound logistic of AirAsia includes few types of categories in airline industry such as how to progress flights, keep eye on competitors and how to get the lowest price as the control fuel efficiency by purchasing the advance when price is low. And last will be plan routes. Landing slots acquisition: Landing slots were scarce resources and also possessed critical value in airlines industry (OECD, 1997). AirAsia needs to ensure that it had sufficient landing slots to support its flight schedules. Aircraft leasing or purchasing: SEA markets promising growth (Oum et al, 000) would convince AirAsia to keep extending its fleet to capture more profits. Aircraft parts and fuels purchasing: It is important to monitor the budget for this activity, as it a Operations: ttects around to overall cost (Corporate tlnancial report) Transporting passenger: These are the main resources to AirAsia for creating profits. Aircraft ground maintenance: AirAsia various methods in driving down the cost for this activity showed a great effect in suppressing the cost low. Flight scheduling: Tight competition with other competitors in acquiring limited landing slots pushed AirAsia to plan its flight schedule carefully. A well planned schedule and keeping it on time, enable AirAsia to add more value on its brand as an on time delivery air carrier. Outbound Logistic: AirAsia mostly use the operation through online and customers can get their tickets by online booking. Customers can print out boarding tickets at homes. Besides, AirAsia uses general electric engine for the customer safety as customers are the priority of company. Sales and Marketing: nowadays advertisement is one of important issue in business hence AirAsia sponsors some sport team. There is a strong brand name and marketing have significant collision on any organization sales. Hence, AirAsia sponsors The amazing race and mu football club. AirAsia paints some aircraft with club color and sports star, and Tony Fernandes wears AirAsia official red cap and T- shirt in every official events. Advertising and promotion: Important activities to popularize the brand of AirAsia. Intensive advertising and promotion has brought more than five million customers to use AirAsia services (Corporate website, 2005). Computer Reservation System: This is a strategic enabler for AirAsia to compete with ther competitor. Online sales through this system captured more than 50 percent of AirAsia revenue (Corporate website, 2005). By optimizing the system, AirAsia can develop more analytical tools in delivering precise and right decisions on time, such as Customer Relationship Management(CRM) or E-business (TaneJa, 2002). Services: In every industry there are different options for customers, so each industry try to provide Special services, more facility to retain their customers. Air Asia also has some, for example customer can pre-booked checked baggage for lower rate or they an online book hotel or rent taxi and also AirAsia have voucher for flight delay. AirAsia provides different t type of services to customers such as delay flights more than 3 hours then IJS$ 61 e-gift will be given. Customers can also pre-book the checked baggage in lower rate. Online booking hotels rent a car and medical services also being provided by AirAsia. There is a Call Center System to tackle problems with customer inquiries. 2. Support Activities The supportive activities is took keep business clean and operational. Firm infrastructure to formulate strategic decision for AirAsia and encourage its mployees in supporting the strategy. AirAsia has advances from a classic lcc into integrated service provider. AirAsia focuses on goals, provides cheap fare and explores the new markets. The decision making process is simple. Human Resource Management to provide recruitment and training to employees to keep them highly skilled and efficient. AirAsia hires the competent workers and assign multi-skilled people so that AirAsia can overcome the price in term of HR. this can sustain company mission and recompense employees in term of performance. Technology department to develop methods in operating and maintaining aircraft that suppress he cost lower. AirAsia uses many types ot technology to minimize cost and makes operation easier and efficient. AirAsia uses YMS which takes into account the operating cost and envisaged revenues. Besides, CRS used by AirAsia for web-based reservation and inventory system as CRS is a direct sale engine. ERP was implemented by AirAsia as helps for time saving and speed up reporting and data restoration processes Procurement to search the best quality product among suppliers without driving the cost high To summarize, AirAsia has developed a considerable value chain in its approach to he strategy. The value for these activities really added a significant amount in its pursuit to provide low price air transportation services. However, there is no evidence whether AirAsia has already implemented further management information system beyond its reservation system. It is recommended that AirAsia should implement more analytical capabilities, such as Customer Relationship Management or Business Intelligence, in its computerized system. By implementing such technologies, AirAsia will be able to bring better decision in proper time at proper place (Sheehan, 2003). V. Porter Five force analysis of Air Asia There is the high barrier entering the airline industry due to some reason : High Capital requirement. The airline industry needs the big amount of start-up capital. The new entrant have to spent the cost of setting up the office, purchasing or renting the aircraft, hire the professional pilot and stuffs and so on. Thus, the threat of Airasia is low. Brand awareness : brand awareness also important for the new entrant. The consumer will Just choose the products and service that they most trust on. So new entrant have to make the huge investment both time and resource to stablish the reputation in order to get the brand loyalty from the customer. hence, brand loyalty really can help reducing the threat to AirAsia too. Different product offered: AirAsia offers many different product if comparedwith any other competitors such as Tiger Airways, Bangkok Airways, Air Phulippines etc. Beside selling ticket, AirAsia also provide the holiday package which the the customer can travel around Asia as well. And its also has the strong connection with many hotel, and tourism company around Asia. Thus, it s hard for the new entrants to compete with Air Asia. Government legislation: it is one of the berries of entering to airline industry, because its very difficult to get the new flight route from government. Government Policy: has limited new entrant so Air Asia is already settled on the market. Rivalry among existing competitor (high) Although AirAsia offers the lower price than other companies, but nowadays there are some company also provide the same price such as Firefly and Airway . These companies also provide the service at the same level of AirAsia. Hence, the rivalry among existing company remain highly. 1 . Power of buyer The power of buyers is quite high for AirAsia because although the AirAsia provide the lowest price to customers, but they still make the comparison between the airline companies. Its very easy for the customers to switch from AirAsia to other company because there are many company that provide the same service. Moreover, AirAsia always leaves customers an image as they always delay the flight. Thus, for the investor or other top executive or businessman, they will choose other airline instead of AirAsia. 2. Power of supplier The bargaining power of supplier is a little bit high. For supplier like food supplier, nd fuel suppliers will be based on the market condition. So that the price cannot be increased to much. And there re only two aircraft suppliers- Airbus and Boing. Most of the aircraft of AirAsia is Airbus model, so the switching cost of AirAsia will be high because if AirAsia what to switch from Airbus to Boing, they would meet a high cost such as the cost of training the pilot and so on . VI. SWOT Ananlysis Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia 1 . Strengths Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example, Shin Corp (formerly owned by the family of former Thai Prime Minister Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has helped AirAsia to open up and capture a sizeable market in Thailand. With their strong working relationship with Airbus, they managed to get big discount for aircraft purchase which is also more fuel efficient compared to Boeing 737 planes which is being used by many other airlines The management team is also very good n strategy formulation and execution. The strategy that they have formulated at the beginnings was a clever blend of proven strategies by other low cost airlines is US and Europe. They are Ryanairs operational strategy (no frills, landing in secondary airport), Southwests people strategy (employee comes first) and EasyJets branding strategy (linking with other service providers like hotels, car rental). AirAsias brand name is well established in Asia Pacific. Besides the normal print media advertising promotions, AirAsias top management also capitalised on promotions through news y being very media friendly and freely sharing the latest information on Air Asia as well as the airline industry. Their partnership with other service providers such as hotels and hostels, car rental firms, hospitals (medical tourism), Citibank (AirAsia Citibank card) has created a very unique image among travellers. Alliance with Galileo GDS (Global Distribution System) that enables travel agents from around the world to check flight details and make bookings have also contributed to their string brand name. Air Asias local presence in few countries such as Indonesia (Indonesia AirAsia) and Thailand (Thai AirAsia) have successfully elevated the brand to become a regional brand beyond Just Malaysia. The links with Manchaster United (one of the worlds most famous football teams) and ATT Williams Formula One team have further boosted their image to a greater extend beyond Just the this region AirAsia is the low cost leader in Asia. With the help of AirAsia Academy, AirAsia has successfully created a low-cost airline mentality among their workforce. The workforce is very flexible and high committed and very critical in making AirAsia the lowest cost airline in Asia. The excellent utilization of IT have directly contributed to their promotional activities (email alerts and desktop widget which was Jointly developed with Microsoft tor new promotions), brand building exercise (witn over 3 million nits per month and on the most widely surfed booking engines in the world) as well keep the cost low by enabling direct purchase of tickets by consumer thus saving on airline agent fees 2. Weaknesses Air Asia does not have its own maintenance, repair and overhaul (MRO) facility. It may be a good strategy when they first started with only Malaysia as the hub and few planes to maintain. But now, with few hubs (Malaysia, Thailand and Indonesia) and over 100 planes currently owned and about another 100 planes to be received in the next few years, AirAsia have to ensure proper and continuous maintenance of the planes which will also help to keep the overall costs low. It is a competitive disadvantage not to have its own MRO facility. AirAsia receives a lot complaints from customers on their service. Examples of complaints are around flight delays, being charged for a lot of things and not able to change flight or get a refund if customers could not make it. Good customer service and management is critical especially when ompetition is getting intense. 3. Opportunities There are 2 major events that are taking place now or going to take place in less than 6 months from now. First, is the ever increasing oil price. Second, is the ASEAN Open Skies agreement that has been reached. The increasing oil price at the first glance may appear like a threat for AirAsia. But being a low cost leader, AirAsia an upper hand because its cost will be still the lowest among all the regional airlines. Thus, AirAsia has a great opportunity to capture some of the existing customers of full service and other low cost airlines customers. However, there will be also some reduction in overall travel especially by casual or budget travellers. The ASEAN Open Skies allows unlimited flights among ASEANs regional air carriers beginning December 2008. This will definitely increase the competition among the regional airlines. However, with the first mover advantage as well as its strengths in management, strategy formulation, strategy execution, strong brand and low-cost culture among its workforce, this agreement can be seen as more of an opportunity. There is also some opportunity to partner with other low cost airlines as Virgin to tap nto their existing strengths or competitive advantages such as brand name, landing rights and landing slots (time to land). The population of Asian middle class will be reaching almost 700 million by 2010. This creates a larger market and a huge opportunity for all low cost airlines in this region including AirAsia. 4. Threats Certain rates like airport departure, security charges and landing charges are beyond the control of airline operators and this is a threat to all airlines especially low cost airlines which tries to keep their cost as low as possible. For example, Changi airport n Singapore charges SGD21 for every person who departs from Singapore. AirAsias profit margin is about 30% and this has already attracted many competitors. Most of the full service airlines have or planning to create a low cost subsidiary to compete directly with AirAsia. For example, Singapore Airlines has created a low cost carrier Tiger Airways. Users perception that budget airlines may compromise satetyto eep costs low. VI. Recommendation and Conclusion Throughout this case study of AirAsia, we have understand that there are high competitiveness in Airfare Industry. Companies have taken many strategies to ompete in order to gain market share and to gain for profit as well. Providing a low cost is one of the strategy that AirAsia conducts in order to compete this industry. If we look at AirAsia, most people would say It is the most economical. but today AirAsia is not the most economical, providing lower cost, TigerAir and Jetstar have took place. And there are so many complaints from customers who have purchase the flight from AirAsia. Those complaints are mostly about Flight Delays, if the Flight Changes, customers cant rebook or refund the money because there is an exact date that AirAsia organized for them.

Winning Isn’t Everything, It’s the Only Thing an Example by

Winning Isn’t Everything, It’s the Only Thing This phrase is made famous by Vince Lombardi formerly Green Bay Packers (NFL) coach. Many today would not be able to realize that according to the biographical sketch of the coach, Lombardis original statement was exactly that Winning isnt everything but making the effort to win is (Maraniss, 2000). This quote has become sports most quotable phrase in history. This phrase epitomizes unregulated sense of extreme competition which has pervaded the American Sports history and eventually being applied on other facets of human interactions. Within the customs and traditions of contemporary American society where success has become an idol, with assets like wealth as gauge for acceptability and where the obvious determinant of the use of power lies in possessions, the words supposedly attributed to Lombardi has turned out to be the most important motivating phrase. I dont believe that winning is everything. Many people took this as an oath for their lifes quest- from athletic podiums and s tadiums to school house cheers. Need essay sample on "Winning Isnt Everything, Its the Only Thing" topic? We will write a custom essay sample specifically for you Proceed I'm don't want to write my essay now. I don't have the time Specialists suggest: Find Your Helping Hand! Custom Essay Writing Service Get Paid To Write Papers For Students Cheapest Essay Writing Service Cheap Essay Writing Service Joining in any competition or any endeavor just to win is not a healthy disposition to hold for any person. Experts on the study of human behavior say that any form of obsession is in the realm of sub normalcy and the person may one day see the repercussions in his relationships, in his health and his overall functioning. On the other hand, many individuals today from the Olympics to small town contests, who work as competition coordinators, underscore participation, sharing, and involvement over competition in itself. Nevertheless, parents and guardians of competitors or participants care much about the results of the contests because nobody can deny that success and winning are inseparable entities. The question now would be how to exhibit excellence and achievement without thinking about winning? There lies a paradox. In whatever routine evaluation is done on the effort made to calculate the mistakes and errors as well as provide a basis for future improvement. Because winning is not everything and effort is more important, it is still undeniably difficult where to draw the line between mere competitiveness or the singular motive of putting in the effort. Moreover, it is realistic to admit that without a sense of competition, any sports activity or contest will no longer be much fun for participating teams or individuals and their respective families. In addition, we cannot eliminate altogether any form of competition because of this reality. There is big money in sports and human nature cannot resist the many opportunities and privileges as their by-products. Many live and breathe just to win and make it their lifelong pursuit. For the rest, the constant adrenalin rush is all the more tempting. However, there are those who look at it with a sense of discipline. For the select few who can stretch and sustain themselves by enjoying the healthy physical side of the exercise, they do not steer themselves way clear from it all. Rather, they get the fulfillment from learning to not win. Clearly, we enjoy sports and competitions because we enjoy the exhilaration of winning. Probably the key here lies in redefining winning in terms of specific goals and how they are achieved and rewarded. References David Maraniss. When Pride Still Mattered: A Life Of Vince Lombardi. Simon & Schuster, 2000. (Chapter 21, "Winning Isn't Everything" and Chapter 22, "It's the Only Thing.") Steven J. Overman, 'Winning isn't Everything. It's the Only Thing': The Origin, Attributions and Influence of a Famous Football Quote, Football Studies. Volume 2 Issue 2 (October 1999).